Email API Battle: Loops.so vs Resend for No-Code Builders
When building a no-code SaaS with Bubble.io, you'll quickly discover that the built-in SendGrid connection has limitations. Professional email delivery requires more sophisticated tools, and two standout options have emerged: Loops.so and Resend.
Why Your Bubble App Needs a Dedicated Email API
The default email options in Bubble.io work for basic functionality, but scaling your application requires professional-grade email infrastructure. Whether you're sending password resets, user notifications, or complex drip campaigns, choosing the right email API can make or break your user experience.
Loops.so: The Visual-First Approach
Loops positions itself as the simple solution for no-code builders. With its clean dashboard featuring templates, campaigns, transactional emails, and audience management, it functions like a mini-CRM for your application.
The platform's visual editor resembles Notion's interface, making it intuitive for non-technical founders. You can create automated workflows, set up drip campaigns, and manage contacts without touching a line of code. The drag-and-drop email builder eliminates the need for HTML coding skills.
Resend: Developer-Focused Power Tools
Resend takes a different approach, targeting developers with advanced API capabilities. From its dark-themed interface to its code-first documentation, everything screams technical sophistication.
While this might seem intimidating for no-code builders, Resend offers powerful features that Loops currently lacks. The platform provides extensive developer tools and API endpoints that can handle complex email scenarios.
The Critical Differentiator: Domain Verification
Here's where these platforms diverge significantly. If your application needs users to send emails from their own domains (like matt@usercompany.com instead of support@yourapp.com), this becomes a crucial decision point.
One platform offers comprehensive domain verification capabilities, allowing users to add and verify their own sending domains. The other currently doesn't support this functionality through their API.
Making the Right Choice for Your No-Code Project
The decision between these email APIs depends on your specific requirements. Consider factors like ease of use, visual editing capabilities, automation features, and whether your users need custom domain sending.
For Bubble.io developers, understanding these nuances can save weeks of development time and prevent costly migrations later in your project.
Ready to implement professional email functionality in your Bubble application? Join Planet No Code to access our complete tutorial breaking down both platforms, including step-by-step integration guides and best practices for email deliverability.