No Coder Reacts to “No Code App Development is a Trap”

Headshot of Matt the Planet No Code Bubble Coach
June 25, 2024
5 minute read
No Coder Reacts to “No Code App Development is a Trap”


In this blog post, I'm responding to a video that recently appeared on my YouTube homepage titled "No Code App Development is a Trap." As a no code tutor and educator, I've published over 300 tutorial videos. Bubble is the primary no code web app development platform I use daily, launching numerous side projects along the way. Today, I'll share my thoughts on this video by Coding with Dee. If you're currently building or planning to build a no code app, check out the link in the description for access to all our videos and community resources through our website.

The Different Perspectives on No Code

Dee's perspective seems to come from a background in coding, but she doesn't have the skills for the specific tools needed for her project, which is a mobile app. This is quite different from many people who find their way to Most of them have no prior coding experience whatsoever. They often come from a specific niche or business background and look to improve their operations with bespoke software.

A Look at the No Code Spectrum

Dee touches on an essential point about the spectrum of no code tools. There's a range from very simple, limited customization tools to more complex ones with a high learning curve but greater customization. For example, you can create a basic mobile app quickly using Glide, but for more customization, FlutterFlow might be the better choice. Dee's experience falls into a category that might not align well with the majority who use no code tools without prior coding experience.

The Reality of Platform Lock-In

Another point Dee raises is the issue of platform lock-in, which is indeed something to consider. While offers a comprehensive enclosed platform, it's crucial to understand the potential limitations, such as difficulty in migrating data. This aspect makes thorough research and strategic planning even more important for anyone deciding to use no code platforms.

The Customization Challenge

One of the key points Dee brought up is the frustration of not being able to achieve the last 10% of a project without coding. This is a challenge many no code developers face. For instance, Bubble's capability stops short in some areas, like setting viewport heights for elements, which requires custom code. However, this doesn't diminish the high level of customization possible with Bubble. It simply means understanding and working within the platform's strengths and limitations.

The Balance of Simplicity and Customization

On the spectrum of simplicity versus customization, Bubble sits in an interesting middle ground. It offers a blank canvas that allows for significant design flexibility. For those willing to put in the effort, it’s possible to create highly customized interfaces using UI kits and design tools like Figma. However, it's important to acknowledge that Bubble is still a no code platform that relies on pre-built components and plugins.

Plugin Pricing and Value

Dee also mentioned the cost of plugins, and I’d argue that Bubble's plugin pricing offers great value. Most plugins are affordably priced, and the billing is pro-rata, meaning you only pay for the time you use a plugin. This makes experimenting with different tools and features much more accessible for developers.

The Importance of Strategic Planning

I agree with Dee's point about the need for a strategic approach when building with no code. Without a clear plan, it's easy to get stuck in an endless loop of adding features and never actually completing your app. That’s why we emphasize the importance of MVPs (Minimum Viable Products) and structured product management in our Mastery Professional Program. Our program offers intensive mentorship to help you create something viable within weeks and launch it successfully.

Building Unique Apps

Lastly, Dee comments on the uniqueness of apps built with no code. It's true that many no code apps might share similarities, such as CRMs built using Bubble, but the real value lies in tailoring these tools to fit specific niches and business requirements. This customization can make a significant difference in functionality and user experience.


In conclusion, I appreciate Dee's perspective on no code development. While I come from a different background and have a different approach, her insights are valuable for anyone considering no code tools. If you're looking to start your no code journey, our Mastery Professional Program can provide the guidance and mentorship you need to avoid common pitfalls and achieve your goals efficiently. Thank you for reading, and feel free to leave your thoughts and comments below.